DEPARTMENT OF PUBLICITY AND PROMOTION.
Edward Rosewater, Manager
James B. Haynes, Prof. Max Edler.
Supt. Press Bureau. In charge Issues through
German Press
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With this department rested the very important work of very thoroughly and
broadly advertising and promoting the features and interests of the Exposition.
In the beginning, as noted elsewhere, there was the Department of Publicity
organized as above noted and the Department of Promotion, of which Mr. G. M.
Hitchcock was the Manager and Mr. Ernest C. Hunt, assistant. The Promotion
Department was maintained and operated under this organization until Mr.
Hitchcock resigned from the work on account of the pressure of private
business, on July 9th, 1897. Under Mr. Hitchcock's management much promotion
work was accomplished in all of the states and territories. The campaign for
an appropriation from the state of Nebraska was conducted and concluded with
favorable results.
One of the features planned by Mr. Hitchcock was the holding at Omaha, during
the Exposition period, of a Military Encampment, national in character, to be
in charge of U.S. Military Department and to comprise some regiments of the
United States troops of the various arms of the service, and also, a regiment
or more of state troops from each of the states of the United States or so many
thereof as could be induced to participate. The plan was received with much
favor by the chief officials of the Army and, under direction of Maj.-Gen. John
J. Coppinger, then in command of the Department of the Platte with headquarters
at Omaha, made a careful examination of the plan, location, facilities, etc.
and reported favorably on the project. Much correspondence and effort were
expended in the further promotion of the plan, and the plan was so generally
favorably considered that the future was bright with promise of successful
fulfillment but the fear of coming war with Spain retarded the work and the
breaking out of actual hostilities effectually prevented the results hoped for.
Upon the resignation of Mr. Hitchcock the Department of Promotion was merged
with the Department of Publicity and thenceforth both branches of the work were
conducted under the management of Mr. Rosewater. Through this department in
its separated parts and as later joined in one department, and also through the
able efforts of the Commercial Club of Omaha and the various organizations of
the city, aided by individual effort, about one hundred conventions,
congresses, national and state gatherings of fraternal societies, etc., were
induced to hold their meetings for 1898, at Omaha during the period of the
Exposition. Some of them were as follows:
The Mixed Congress The Western Star Court
The Royal House of Midi Swedish Epworth League
Daughters of Sphinx Liberal Congress of Religious
National Cricket Clubs Nebraska Veteran Free Masons
National Indian Institute Western Negro Press Association
Trans-Mississippi Turnfest Afro-American Protective League
National Philatelic Society American Institute of Homeopathy
National Dental Congresses Danish Lutheran Church of America
Society of American Florists National Ass'n of Postal Clerks
Nebraska Dental Association Nat'l League of Republican Clubs
Nat'l Pure Food Congress Nebraska Retail Grocers' Ass'n
Western Editorial Federation Nebraska State Jewelers Ass'n
Nebraska Poultry Ass'n Grand Commandary Knights Templar
National Live Stock Exchange Nebr. State pharmaceutical Soc.
American Forestry ass'n Western Dist. Bohemian Tournament
American Fisheries Ass'n Nat'l Convocation of Women's Clubs
National Congress of Musicians Nat'l Funeral Director's Ass'n
Nebraska State Medical Society Nat'l Conv. of Bohemian Turners
Independent Order of Foresters Ass'n of Theatrical Stage Employees
National Detective Ass'n Scottish Rite Masons of the U.S.
Swedish Evangelical Convention Am. Inst. of Electrical Engineers
Dairymen's Nat'l Ass'n Nat'l Ass'n of Dental Examiners
Traveler's Protective Ass'n Nat'l Household Economic Ass'n
The American maize Propaganda Neb. Grand Lodge of K. of P.
Nat'l Good Roads Parliament Nat'l Congress Retail Liquor Dealers
Nat'l Central Labor Congress State Ass'n of Retail Liquor Dealers
National Bee-Keepers' Ass'n Neb. State Photographer's Ass'n
Nat'l Eclectic Medial Society Trans-Miss. Fruit Festival Ass'n
Neb. Eclectic Medial Ass'n Western Trav. Men's Accident Ass'n
Neb. Saengerbund Saengerfest Neb State Homeopathic Medical Soc.
State Federation of Women's Clubs Nat'l Enc'm't of Sons of Veterans
Old Time Telegrapher's Ass'n Trans-Miss. Conv. of Photographers
U.S. Vetrinary Ass'n Am. Ass'n of Nursery Men
Neb. State Horticultural Soc. Western Ass'n of Wholesale Nursery Men
Supts. of Ry Telegraph Am. Ass'n of Fairs & Expositions
Grand Lodge of Neb. A.F. & A.M. Am. State Ass'n of State Weather Nat'l
Ass'n Dental Faculties Service
Am. Agricultural Colleges & Fire Underwriters' Ass'n of the NW
Experiment Stations Annual Conv. of Am. Cemetery Supts
Am. Ass'n of Farmer's Institute U.S. League of B. & L. Association
Managers Annual Tournament of Northwestern
The Western Surgical and Cricket Associations.
Gynecological Association Gen'l Assembly of United Presbyterian
Nebr. State Ass'n of Funeral Directors Church
At the suggestion and through the efforts of the manager of this department,
the United States Postal Department issued a series of postage stamps
commermorative of the Exposition and of scenes, actions and accomplishments
incident and pertaining to the Trans-Mississippi region. They were issued in
denominations of one cent, two cent, four cent, five cent, eight cent, ten
cent, fifty cent, $1 and $2 values, the particular description of them is as
follows:
The Trans-Mississippi stamps differ materially in size from the ordinary
series, the engraved space being about seven-eighths of an inch in width by one
and three-eighths inches long. The designs are also radically unlike those of
the ordinary stamps, - consisting of a border (substantially the same in all
denominations except that the figures and letters representing values are
different) and a central scene, indicative in some way of the development of
the great region beyond the Mississippi River. The scenes and borders are all
printed from lined engravings on steel, executed by the Bureau of Engraving and
Printing of the Treasury Department.
The border, which forms in its inner lines an irregular oval framework to each
of the scenes represented, consists of a fluted figure on either side, with
interior cross bars, beginning in a single line near the bottom of the stamp
and enlarging until it reaches a shield in each of the upper corners, wherein
is engraved in white the Arabic numeral of denomination, - the dollar mark
being also included in the case of the one and two dollar stamps. At the top,
connecting the two shields and united to the fluted framework on the two sides,
is a curved tablet, on which are engraved in small white capitals the words,
"United States of America." Above this on either side are heads of wheat and
between these is a small scroll. Immediately below the central scene is the
title of the picture, in diminutive white gothic letters on a curved tablet,
and below this in either side, in scrolls are the words of value "one" "two"
and so on, in white capitals, except in the case of the two highest
denominations, when $1.00 and 42.00 are substituted for letters. Above each of
these is a projecting ear of corn, and at the bottom of all on a straight black
tablet are the words "Postage One Cent.", "Postage Two Cents.", and so on in
white capitals.
The scenes represented on the stamps, together with the colors of the several
denominations, are these:
One Cent, "MARQUETTE ON THE MISSISSIPPI", from a painting by Lamprecht, now in
the possession of the Marquette College of Milwaukee Wisconsin, representing
Father Marquette in a boat on the upper Mississippi, preaching to the Indians.
Color dark green.
Two Cent, "FARMING IN THE WEST." from a photograph, representing a western
grain field with a long row of plows at work. Color copper red.
Four Cent, "INDIAN HUNTING BUFFALO." reproduction of an engraving in
Schoolcraft's History of the India Tribes. Color orange.
Five Cent, "FREMONT ON ROCKY MOUNTAINS." modified from a wood engraving,
representing the Pathfinder planting the United States flags on the highest
peak of the Rocky Mountains. Color dark blue.
Eight Cent, "TROOPS GUARDING TRAIN." representing a detachment of United
States soldiers convoying an emigrant train across the prairies, from a drawing
by Frederick Remington, permission to use which was kindly given by the
publisher, R.H. Russell of New York. Color dark blue.
Ten Cent, "HARDSHIPS OF EMIGRATION." from a painting kindly loaned by the
artist, A. G. Heaton, representing an emigrant and his family on the plains on
a 'prairie schooner', one of the horses having fallen from exhaustion. Color
slate.
Fifty Cent, "WESTERN MINING PROSPECTOR." from a drawing by Frederick
Remington (permission to use which has been kindly given by the publisher, R.
G. Russell of New York) representing a prospector with pack mules in the
mountains searching for gold. Color olive.
One Dollar "WESTERN CATTLE IN STORM." representing a herd of cattle by the
leader, seeking safety from a gathering storm, reproduced from a large steel
engraving after a picture by J. McWhirter, the engraving having been kindly
loaned by Mrs. C. D. Johnson. Color light brown.
Two Dollar "MISSISSIPPI RIVER BRIDGE." from an engraving a representation of
the great Eads bridge over the Mississippi at St. Louis. Color sapphire blue.
They were issued in amounts as follows:
100,000,000 One cent stamps
200,000,000 two cent stamps
5,000,000 four cent stamps
2,000,000 eight cent stamps
5,000,000 ten cent stamps
500,000 fifty cent stamps
50,000 one dollar stamps
50,000 two dollar stamps
a total of 322,600,000 stamps.
Regarding the publicity work of the department the reports filed show that the
department sent out 1,422,974 issues of 32 page pamphlets, news letters, cuts
of buildings, photographs, bird's eye views, framed pictures, posters, buttons,
etc., causing wide publicity to the enterprise.
The department estimates upon a careful and conservative basis, that they
secured the publication in the various great dailies, weeklies, magazines,
ready prints, etc., of as much as 65,000,000 words concerning the Exposition by
the Omaha Newspapers.
As to promotion work the reports files show that the promotion work was
prosecuted energetically and as a result of special and combined efforts 35
states and territories appointed commissions to provide and look after state
and territorial representation in the Exposition.
The following appropriations were made to cover the expenses of participation
in the Exposition;
State of Nebraska,............................$100,000
Douglas County, Nebraska,.....................$100,000
State of Illinois,............................$ 45,000
State of Iowa,................................ 30,000
State of Montana,............................. 30,000
(One-half of this appropriation was given
by Mr. Marcus Daly of Butte)
State of Georgia,............................. 10,000
State of Utah,................................ 8,000
State of Ohio,................................ 3,000
State of New York,............................ 10,000
Territory of Arizona,......................... 2,000
Total $438,000
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The following states raised privately funds as follows:
Kansas,...............$22,000
Minnesota,............ 30,000
South Dakota,......... 5,000
Wisconsin,............ 25,000
Oregon,............... 10,000
Washington,........... 15,000
Oklahoma,............. 5,000
New Mexico,........... 3,000
Wyoming,.............. 15,000
Los Angeles Co. Cal. 10,000
$170,000
Grand Total,.........$608,000
© 1998 Omaha Public Library
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